How to Create a Restaurant Twitter Account
If your restaurant isn’t on social media, you may be missing out on a massive pool of potential customers. Figuring out which social platforms are right for your restaurant can seem like a daunting task. Should your restaurant be on Facebook? What about Instagram? Before you make any decisions, think about your goals for utilizing social media. Does your restaurant have use for a Twitter page? If you feel like you might be ready for one, (we certainly do!), then our guide on how to create a restaurant twitter account should help!
Twitter 101: Basic Information
Before you can get started creating a restaurant twitter account, it helps to understand a bit about Twitter itself, and how people use it.
- Twitter has hundreds of millions of active daily users worldwide.
- 80% of the active Twitter users log into the site from their mobile devices.
- There are 1.3 billion accounts on Twitter.
- It’s the top platform for discovery, as 79% of users like to discover new things on the platform.
- Consumers (and potential customers) are more likely to view ads on Twitter.
- The median average engagement rate per post is 0.048% across all industries.
- It’s a platform that allows users to communicate with each other in short, 240 character messages or “tweets.”
- Five hundred million tweets go across a Twitter timeline every day, which equals 6,000 tweets sent per second.
- 79% of Twitter accounts are outside the United States, while 22% of Twitter accounts are American accounts.
Does the thought of creating a Twitter profile overwhelm you? Don’t worry! A Twitter profile is easy to make, especially if you break it down into manageable parts:
- Twitter handle (@NameOfBusiness): This is how people will find you on Twitter! The best practice is to use the name of your restaurant; that way, people can find you easily. It can only have 15 characters.
- Profile Photo: Your photo, displayed alongside your handle, your photo should be a visual representation of your restaurant – i.e., a picture of your logo or your restaurant.
- Bio: With a character limit of 160, you want to make sure you have adequate information about your business, including a link to your website, location, and business hours.
- Header image: This is the image that appears behind your profile photo. You have a few options here. The header can be a scenic shot of your restaurant’s interior, can help you promote an upcoming event, or highlight any of your restaurant’s news.
- Pinned tweet: When people visit your profile, the pinned tweet is the first tweet people see, and it’s right under your bio and other information. It can be changed at any time and is usually used for promotional purposes, to highlight current deals or share news.
Once you’ve created your profile, you can start sending your brand’s content to your followers. Before you jump in with both feet, check out this list of Twitter terminology to help you understand the slang that exists in the Twitterverse.
There is no one right way to use any social platform, but check out these tips and tricks that can help you use Twitter effectively for your restaurant.
- Use hashtags. Hashtags are single words or phrases signified by the # symbol. They are generally lists of content indexed into one place. They can be trending based on conversations in your area or promoted by businesses. Create your own or engage with your trending topics. Just make sure they’re relevant to your tweet.
- Engage with other accounts. If you’re not talking, people won’t see your profile.
- Advertise. Whether through promoting your tweets, trends, and accounts.
- Don’t just tweet in text. Add images, gifs, and polls! Variety in your content will cut through the noise and keep your followers’ attention.
- Use direct messages to handle problems privately.
- Live tweet (as necessary).
- Interact with influencers in your industry. Micro and macro-influencers have a vast and loyal base of followers, and your restaurant has a chance to get more exposure.
- Ask for retweets. Did you know the likelihood of your tweet of getting retweeted increases 12x if you ask your audience to retweet? What’s the old saying, ask not, have not?
- Get involved in Twitter chats. These chats are a great way to interact in real-time with leaders and businesses in your or other industries.
Twitter can be an intensive platform. People tweet constantly. How often should you tweet? It depends on your goals and your audience. Don’t worry. You can post multiple times a day. The best advice? Test, test, test. Take a week and schedule posts throughout the day. For example, schedule 7 tweets one day, 12 tweets the next, and so on. Then, analyze those tweets.
You can ask yourself:
- Which ones had a lot of engagement?
- What time of day did you notice it?
- Did any tweets not have any engagement?
- How can you improve those tweets?
Consider all of these things as you test the number of tweets that works for you.
Unfortunately, there’s not an article that gives you the exact answer for the ideal number of tweets. Try to alternate between using scheduling tools for your social activities and tweeting in real-time when you’re free during the week. The number of times you tweet is dependent on your business and how aggressive you hope to be with your social media marketing efforts.
Now, To Tweet or Not to Tweet?
If you’ve read this article hoping we would give you all the answers at the end, we apologize. We don’t know your business the way you do. Therefore, we can’t definitively tell you to be on Twitter. Twitter is another tool to reach and interact with your customers; increase brand awareness, and connect with businesses in your industry. Knowing how to create a restaurant twitter account, you tell us, will you or won’t you create a Twitter profile for your restaurant?
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About the Author
Devyn is the Social & PR Specialist on the Marketing Team. She has a B.S. in Communication and an M.S. in Global Strategic Communication. She liked QR codes (before they were cool) ever since a two-week trip to China. She’s obsessed with true crime and enjoys quality time with her friends and family. Ask her about books she’s read, Criminal Minds, her dog-child, or her favorite cocktails!