Restaurant Customer Data: Personalizing the Experience
Whether or not you track it, your restaurant generates heaps of daily data. In your kitchen or “back-of-house,” you get metrics like entree counts, cooking and grill-to-plate times. On the floor, there’s the number of guests seated, table turn times and seating efficiency, collectively called “guest management.” Finally, there’s restaurant customer data, like contact details and order histories, collected in guestbooks and loyalty programs.
An automated solution like ConnectSmart® Kitchen helps to streamline your restaurant processes. It measures kitchen performance based on what’s really happening in the restaurant. Take that data a step further, and you can create targeted marketing campaigns, tailored to your guests.
Consider what’s in your guestbook: a wealth of customer information, like names, emails, food allergies, and favorite entrees. Sure, humans are complex, but these reports paint a robust profile. To use that data, you’ll need a configurable system that integrates with these other devices in your operation. CSK integrates with ConnectSmart®Host (Formerly DineTime), a guest management solution, so users can access that granular guestbook data. It also integrates with over 65 POS systems, creating a fully connected kitchen where every process informs one another.
So, consider this: Steve visited your restaurant four times this year. Three of those four visits, he ordered a steak. With some proactive thinking, you schedule an Email for January 1. Steve receives a coupon for 15% off his next steak, thanking him for his business. As a result, he shrieks with joy, clears his afternoon and posts about it on Facebook. How’s that for customer satisfaction?
Ultimately, these are your guests. Using that restaurant customer data to directly market to them is crucial in running a smart operation. With the best in class Kitchen Display System, CSK, and an integration with your guest management system and guestbook, every decision you make is backed by data and targeted for success!
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About the Author
Dylan Chadwick is a Content Marketing Specialist at QSR Automations. He graduated from Brigham Young University with an English degree and journalism focus and loves to write about technology. When left to his own devices, he enjoys loud music, adorable dogs and documentaries about the aforementioned.