Restaurant Writing Skills (for Non-Writers!) to Promote Your Restaurant
Restaurants have to spend money on marketing, and new establishments usually spend more than those who’ve been around for some time. If restaurants don’t have a large marketing budget, they must find creative and cost-effective ways to market. Restaurant writing skills can help them achieve this.
A skilled writer can create quality content that draws potential diners and increases profits. For example, mouth-watering menu descriptions can make people salivate at the thought of the delicious food a restaurant has to offer. However, even if you aren’t a pro, you can still follow some basic, universal rules to promote your restaurant.
Create An Effective Restaurant Website
The first thing a meal-seeking customer will find online is a restaurant’s website, so ensure that yours is well-designed! It must reflect your restaurant’s quality, with well-written, up-to-date content, photos of dishes and staff, and current menus.
People usually browse the menu before making a booking. The website must be mobile-responsive so they can view it from any mobile device. Your website will keep bringing in new customers, whether you’re running a bistro, coffee shop, or fine-dining establishment.
Write SEO-Optimized Copy
It’s no use having a well-designed, professional-looking website if Google searchers can’t find it. Search engine optimization (SEO) helps mitigate this risk, so remember to follow some basic rules when looking at your restaurant’s SEO. Using the right keyword phrases within your original, quality copy can help potential customers find your restaurant’s website.
For example, if you’re running a Steakhouse in New York, you want to feature those words prominently in your blogs and other copy. There’s too much competition if you use more generalized keywords. Using more specific (or “longtail”) keyword phrases can increase your page’s likelihood of featuring in the top search results.
Tell Your Restaurant’s Story
Storytelling is a marketing term about a process that helps potential customers to feel a connection with your restaurant. A skilled writer can convey the unique attributes of your restaurant and what makes it worth eating there. In other words, they can practice restaurant storytelling. If you don’t have these skills, you need to find a writer to do it for you.
For example, if your restaurant is known for its authentic Greek dishes with recipes passed down from generation to generation, you need to tell people about it! Infuse your copy with that human element. If you source all your ingredients from local farmers and fishers, potential customers will be excited to know that you’re supporting the local community. Every restaurant has a story, but you need writing skills to put it into words.
Also, talk about the promotions and various food programs or festivals that you offer. Attractive pricing and packages are always a welcome thing for the guests. It might take some good maths and finance skills, but they’re essential skills you should know if you’re in the game. You can use Ca.EduBirdie to order your finance assignment, which will help you plan the perfect packages for your restaurant. Professional writers will take care of every aspect that you’ll need to cover
Capitalize on Food Trends
If your restaurant keeps up with the latest food trends, your marketing copy should reflect this. Vegan, gluten-free, keto, and paleo food options are currently all popular. By highlighting these details in your marketing materials, you’ll attract diners who value these options.
Consumers are often willing to pay more for healthy meals today. They don’t want to eat genetically modified food or that which contains questionable additives. If you can write about your dishes in a way that emphasizes their health benefits, you’re sure to attract health-conscious customers.
Use Social Media Effectively
Restaurants need to have a substantial online presence. Social media offers an excellent opportunity to promote a restaurant to a curated audience with the secret weapon of online marketing: social proof. Well-written, creative restaurant blog posts, for example, can spotlight your cuisine type and show how you make some of your signature dishes. Social media is the perfect place to share these articles.
Social media is also an excellent place for sharing special promotions or running contests. Photos and videos can help you to connect to potential customers and bring them to your door. Encourage customers to take pictures when dining in your restaurant (government mandates permitting, of course. Always check trusted sources.) and post them on social media. They’ll help market your restaurant for you.
Restaurant Writing Skills — A Final Word
There are many marketing ideas to promote your restaurant, even with a limited budget. If you don’t have the restaurant writing skills you need, you can always hire copywriters to help you. Take your location, type of restaurant, staff, and other factors into account to produce dazzling written content that attracts potential customers.
Want to learn more about restaurant brand storytelling? Read the article below!
About the Author
Bobbi Sanchez works in the manufacturing industry as a lead engineer and a part-time academic writer for an online writing agency. Her work area is in science and technology subjects, and she mainly covers essays, thesis, and dissertations. When not at work, she likes to draw caricatures, try kitchen gardening, and reading science magazines and books.