5 Ways Bloggers Can Benefit Your Restaurant
Nowadays, influencer marketing is the key to success for generating revenue as a business. Restaurants are no exception to this. In the hospitality industry, it’s essential for restaurants to get as many customers as possible through advertising or word-of-mouth. Restaurant bloggers and influencers can build that bridge between brands and consumers, bringing the product closer to the audience.
Here are five ways that restaurants bloggers and influencer marketing can benefit your restaurant and signal social proof for potential customers.
Influencers Give Your Restaurant Publicity
“Most food bloggers that have a large following can rope in up to million site visitors a month,” says Daniel O’Sullivan, a business writer at Writinity and Research papers UK. “So, if your restaurant is new and undiscovered, reviews from popular bloggers can get you recognized by roughly 10 – 20% more people within a month. Or, if you’ve been in the food and beverage industry for a while, then you’ll need food blogs with good restaurant SEO (search engine optimization) to write reviews and rate your restaurant so that you can be on top of the search results when users look you up online. This is considered the ‘first impression’ that people will look at when researching your restaurant.”
Influencers Have A Community
Believe it or not, restaurant bloggers have a wide network of fellow food bloggers, avid readers, and foodies who are always looking for something exciting to discuss and write about. Restaurants can depend on food bloggers to help them find these readers and foodies that might be willing to check out a new place, especially when they start inquiring about you.
Influencers Create In-Depth Reviews
Food bloggers do more than just write for food, or document their food journeys. They also write about food to uncover other types of cuisine and culinary aspects. Though, that all depends on the blogger.Restaurant bloggers may write about:
- dishes in-depth.
- the foods they’ve sampled.
Influencers Will Advertise Your Restaurant
Food bloggers, including long-time ones, are normally open to having advertisements on their websites. In fact, ad revenue is their bread and butter. In return, your restaurant receives exposure from them having your ads on their site.
Ads and public relations (PR) articles can range from the following:
- Attractive visual ads
- Contests and giveaways
- Restaurant LTO’s
Once they start advertising your restaurant on their sites, they generate revenue and attract eyeballs from people who might be interested in visiting.
Influencers Open Doors To Events And Appearances
Ever wanted to host events like a recipe-sharing night or special cookouts? You can! With the help of influencers, you can host an event where participants share pictures and videos on their social media or blogging sites. This technique can help you attract people who are looking for fun things to do in town, and even enhance their restaurant experience. And with bloggers and influencers there, they can spread the word about your event at a much faster rate.
Also, when an influencer has a large following, you can have them make an appearance at your event, and recommend your restaurant if they like what they see. Having a high-profile influencer at your event can help you drive more traffic on appearance nights.
Word Of Advice
“It’s important to remember that not all food bloggers are created equal,” says James Maddox, a marketing expert at Draft beyond and Last minute writing. “You have to make sure that you work with the right blogger because many of them act and work differently from each other. Plus, you want to attract a blogger that has a lot of recognition in the blogging community.”
Other things to consider when finding a blogger are:
- The type of write-ups they make.
- Whether or not they’re hosting competitors.
- Their rates.
Restaurant Bloggers and You — Concluded
As you work with a food blogger to bolster your restaurant’s reputation and brand recognition, you’ll soon reap the benefits of getting the word out, besides word-of-mouth. Since people love to read about food bloggers, it’s definitely a good idea to work with a popular food blogger to write about your restaurant and products, so that you can attract more customers and grow your business.
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About the Author
Ashley Halsey is an editor at Lucky assignments and Gum essays. As a professional writer, she has been involved in many projects throughout the country. In her spare time, she likes to give talks in business training courses, travel, read novellas, and spend time with her two children.