The COVID-19 pandemic has changed almost every industry across the world. Businesses are looking for new ways to break even and survive while others find opportunities to profit and succeed. It might be an uncertain time for the restaurant and hotel industry, but there is a silver lining as well. As …
July 2021: Restaurant Good News Roundup
A new month means new opportunities to reflect on the little rays of light that make life worth living. Before we dive into the good times, it’s important to contrast them against the shared struggles of the industry. When a lawsuit brought the Small Business Administration relief program to a halt, …
5 Strategies to Create Engaging Restaurant Social Media Content
Social media marketing is an essential tool for any business, including restaurants. While the menu and quality of the food are indispensable, 45% of people claimed to have visited a restaurant for the first time based on its social media content. Moreover, social media marketing enables you to …
The MTBF Calculation: What It Really Is and Why You Should Care
You struggle to find the right solution for your business. You pore over spec sheets, slice the features, weigh the costs, and try to make the correct purchase that will be a trouble-free value-add for your restaurant roll-out. In most cases, the haste to absorb all of this data causes some to gloss …
Guerrilla Marketing Ideas for Pub Owners
There are many things to love about owning a pub. You can be your own boss, serve up some great food and drinks, and meet interesting people. But what might put a bit of damper on this adventure is the stiff competition. The food and drinks scene is a highly competitive one, and success is not …
Restaurant Sanitation Data: Using Analytics for a Healthier Operation
While restaurant sanitation has always been a priority, the COVID-19 pandemic has reinforced the need for clean processes. Now, the world of big data and Internet of Things (IoT) solutions adds another element to restaurant cleanliness. With the ability to monitor, inform, and even automate …