Capacity Management Can Save Restaurant Operators from Meltdowns — Here’s How
COVID-19, Guest Management, Kitchen Automation, QSR Blog, Restaurant Management, Restaurant Technology
With the world navigating the realities of COVID-19, stories of upended “normality” have flooded the news cycle. We’ve become accustomed to scenes of “looted” grocery aisles and empty restaurant dining rooms, but Mother’s Day 2020 may go down as a historical event. The holiday often cited as the average restaurant’s busiest day, created a massive snafu for many United States restaurant operators. Harrowing stories of long pickup lines, canceled orders, and parking lot brawls(!) have left many restaurant operators wondering how they could’ve prevented the fiasco. The answer (you read the title!) is restaurant capacity management.
Capacity management is a restaurant technology feature that helps you manage your off-premise (and walk-in) workload through smart data and quoting features. We’ll get deeper into that later. First, let’s unpack what happened on Mother’s Day 2020, how operators could have avoided it, and how to prevent it next year.
The Mother’s Day Meltdown
With social distancing rules still preventing dine-in reservations and with mother’s day being such a high-traffic restaurant holiday, many operators received more off-premise traffic than ever, and couldn’t handle the traffic. Customers placed orders for pickup or delivery through a third-party service, where the restaurants then received the orders to (generally) their point-of-sale system. The POS or third-party quoted a time back to the customers to pick up their orders. The problem is that these technologies weren’t quoting to the customers based on the restaurant’s actual workload. Instead, the technology provided a pre-set quote, based on the order. With many kitchens working at full capacity, these quotes were often inaccurate and not reflective of their bandwidth. As a result, many customers received pickup quotes for the same time, creating an unruly bottleneck and a slew of late orders (in some cases, up to 30 at a time!)Getting Buried
Have you ever seen that famous episode of I Love Lucy? The one with the chocolates on the conveyor? Many operators felt like Lucy Ricardo on Mother’s Day (please watch the video if you haven’t). See, it’s bad enough when you get behind on orders — customers get surly, and staff gets stressed. The worst is when you’re already late, and the orders keep coming in! This “burial” is what happened to many operators on Mother’s Day. With no way to slow down the new orders as they sorted through their backlog, the staff slid further and further behind. In no time, restaurants big and small began reporting stories of:- Parking lots overrun with cars. One incident showed a chain restaurant unable to process the backlog, so the manager (accompanied by city police!) had the unfortunate duty of informing the irate group that they’d be canceling their orders.
- Customers awaiting orders for over an hour, in some cases, more than two.
- Operators giving up and opening doors for walk-in, violating social distancing protocol and sparking heated debates online.
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