Why You Should Embrace New Restaurant Technology
We all have people in our lives who are the first to embrace the latest gadgets; we also all have people in our lives who do everything they can to resist them. If you’re a restaurateur who’s part of the latter group, you aren’t alone. According to NRA research, over 80 percent of restaurant operators believe that technology helps increase sales and makes them more productive, but only 12 percent consider their operations to be leading edge. What gives? There are lots of concerns when it comes to implementing technology, from budgetary to rollout plans. But, new restaurant technology is necessary, and that’s because your customers are demanding that you keep up with current trends. Keeping up with tech trends doesn’t mean you need to follow every single trend you get wind of. But, when you notice specific technology that’s making a big difference for other restaurants—especially those similar to yours—it’s time to do a little bit of research.Guest Counts and Party Totals
Some would argue that you can’t afford to not invest in new restaurant technology. More than ever, people are looking to mobile technology to find great restaurants around them. And, diners expect more from their experience, like self-ordering kiosks, online reservations and waitlists, and loyalty programs that reward them for their repeat business. If you’re not offering this technology, you’re missing out on some serious opportunities to drive more traffic to your establishment and connect with your diners. When looking at front of house solutions that help you connect with diners, make sure they can do the following:- Provide diners with an online reservation tool
- Help you manage waitlists
- Integrate with loyalty programs
- Provide analytics about your guests
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