A Message to the Industry, It's hard to imagine a more challenging time than right now for all of us. I'm sure you're probably spending every spare moment thinking about how to adapt and stay ahead in a rapidly changing and unpredictable environment — we are too. Rest assured that the health and …
How You Can Support Restaurants In Uncertain Times
With the onset of a pandemic, a rapidly percolating news cycle, and frequent global updates detailing COVID-19 guidelines, infection status, and death rates, there’s no way around it: we’re living in uncertain times. The outbreak is widespread and all-encompassing, actively disrupting lives and …
How to Raise Restaurant Revenue: Find Your Hidden Costs
Raising your restaurant's profits without increasing stress can seem impossible. It's not an overnight process, and though the concepts are universal (generate more money than you spend), how you raise restaurant revenue is multifaceted. Fortunately, it's much easier than it sounds once you can …
Restaurant Industry Roundup: February 2020
As menus shift from soups and teas to light salads and lemonades, we’re back with another news industry roundup. Spring is on the horizon, and we’re here to serve you a leafy green mix of restaurant industry happenings filled with Domino’s digital efforts, consumer data control, and McDonald’s …
Are Complicated Restaurant Promotions Driving Your Guests Away?
Attracting new customers to your restaurant, while retaining loyal guests, is an ongoing effort. Restaurant marketing teams focus on many promotions throughout the year, from straight-forward percentage discounts to buy-one-get-one (BOGO) deals, to the "promo-with-a-twist" (For example, "BOGO meal …
How to Discontinue a Restaurant Menu Item
Suppose you find that something on your menu isn’t quite working. You know it isn’t working in your gut, and your staff confirms it. Beyond that anecdotal evidence, you’ve used quantitative data analytics tools to inform your menu engineering, and you’re ready to take the next step. Learning how to …