If you’re looking for a way to ditch ineffective marketing efforts and refresh your restaurant through some fresh, engaging content, there is a solution. That solution consists of two words – brand storytelling. Brand storytelling has proven to be a success across all industries. Its power to draw …
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How to Discontinue a Restaurant Menu Item
Suppose you find that something on your menu isn’t quite working. You know it isn’t working in your gut, and your staff confirms it. Beyond that anecdotal evidence, you’ve used quantitative data analytics tools to inform your menu engineering, and you’re ready to take the next step. Learning how to …
How COVID-19 Impacts Coffee Production, Consumption, and Sales
Today, the world is battling an invisible enemy that shows no mercy to race, social class, religion, and gender. First world nations and developing countries face the same problems: the collapse of the medical system, lack of ventilators, insufficient PPEs (personal protective equipment) for the …
Holiday Rush in the Age of the Pandemic
This will be an unprecedented holiday season as restaurateurs face incredible challenges. With coronavirus cases surging and the onset of cold weather minimizing outdoor seating options, the CDC has issued warnings to avoid large gatherings, in public and private. The holidays are big business in …
How To Clean Your Restaurant Hardware
Among other things, the pandemic emphasized sanitation practices in public faces businesses like the restaurant industry. With so much coverage of cleanliness and hygiene standards, patrons are more aware than ever. Guests want a hygienic restaurant environment, which can lead to your operations’ …
Restaurants and Masks: Best Tips for Wearing Them, Enforcing Policies
Restaurants are community hubs, a place for gatherings and conversation, with dine-in purchases commanding a sizable portion of all sales before pandemic protocols. Quarantine lockdowns have left many restaurants with reduced internal capacity or reliant entirely on off-premise orders to remain in …
