We Teamed Up with Google to Drive Footfall & Revenue for Your Restaurant
Google’s Partners program is currently active in over 60 countries and available in 43 languages. Their mission is to empower partners through innovation, resources and support to help their clients drive additional revenue and customers for their business.
This is why Google is such a strong collaborative partner for us, as we’re very much speaking the same language. We’re committed to working hand-in-hand with restaurant operators to create the ultimate guest experience. This is driven by our passion to ensure a restaurant’s operation works smarter, through the use of truly creative and innovative technology solutions.
Joining forces with Google
In 2018, we cleverly integrated with the ‘Reserve with Google’ platform, with the sole purpose of allowing more restaurants to expand their reach to hungry diners. This has resulted in more bookings for restaurants and more tables being filled efficiently and effectively. For over five years now, our ConnectSmart® Host technology has been seamlessly seating over two million guests per day. Our integration with Google simplifies the path between internet searches for your restaurant and your guests finding a seat – it really is that simple.
Introducing ‘Reserve with Google’
In 2017 Google launched the ‘Reserve with Google’ program, with the aim of enabling consumers or fans of a particular restaurant via Google Search and Maps to quickly and easily see their options to ‘reserve a table’. The platform enables guests to view a restaurant’s availability and at the click of a button, complete a reservation which goes directly into a restaurant’s diary. Diners can also view business hours, menus, photos, takeout and delivery options, together with reviews within the restaurant’s business profile.
What about my walk-in customers or those I can’t accommodate at time of booking?
This is the genius part of our partnership with Google. So, a guest hasn’t made a reservation, walks into your restaurant hungry and wants to eat. Human nature – we all do it! What if your guests preferred dining time simply isn’t available? Our ConnectSmart® Host technology can immediately put them in line on a waitlist, irrespective of being at home or in your restaurant, while also being integrated with Google. Utter genius! What does this mean for you as a restaurateur? Lack of lost footfall through unavailability and most-importantly much needed revenue in the current economic crisis. Let’s also not forget regular customers with an expectation in this equation.
Our technology will seamlessly add them to a waitlist. The guest receives accurate wait time quotes based on what’s happening at the restaurant and at that given moment – it’s live to the second. By utilizing SMS text notifications, guests are no longer restricted to the restaurant space, they can go about their lives free in the knowledge they’ve secured their booking with you and will be notified when their table is ready.
Tell me the facts as a restaurant business – why should I choose your partnership?
It’s a fact, Google is the most utilized search engine and according to the latest statistics from Fitsmallbusiness.com, and as of August 2022, an impressive 92.70% of all searches globally happen on the Google platform. Additionally, integrating with Google puts our ConnectSmart® Host technology in front of 90% of internet search traffic. This reach dramatically increases the possibility that customers will not only find your business but also engage with it through that same ease of service.
Is this a worthy partnership? Absolutely yes! Why? Because what QSR Automations and Google are bringing to the party is a way for restaurants to continue to innovate together, with driving that all-important footfall and revenue at a time when it is much needed for the restaurant industry worldwide.
If you are an existing ConnectSmart® Host customer interested in driving further footfall to your business through our integration with the Reserve with Google platform, contact your account manager. Not a ConnectSmart® Host customer? No problem, we can set you up in no time and integrate you to the Reserve with Google platform. Simply contact us at firstname.lastname@example.org.
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About the Author
Jennifer Karpinksy develops processes for ensuring QSR Automations’ consumer network and partner success. Her job comprises a lot of functions, from managing data integrity to planning for future business needs, but our clients and partners know her as the main point of contact at QSR Automations. Jennifer is a veteran in the restaurant industry with over 20 years of experience. Outside of work, she spends time as a self-proclaimed amateur designer, decorating and renovating houses.