May is coming to a close and what a month it was for restaurant industry news. The National Restaurant Association Show just wrapped up in Chicago, the GDPR went into effect, long lives off-premise dining, delivery and digital ordering, and lastly – there was even some false new reported! Check it …
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Complete Guide to Facebook Ads for Restaurants
Driving traffic to your restaurant is essential to becoming a profitable, growing business. Restaurant marketing has changed substantially over the years, though. In the past, your marketing channels may have included radio, television, or physical flyers — today's channels are quite different. By …
Restaurant Marketing 101: How to Use Behavioral Email Marketing to Increase Customer Loyalty
Do you want to draw in new customers while holding on to return guests? Loyal customers are always worth more to a restaurant than new leads, and behavioral email marketing can increase that loyalty when done well. Building trust with your customers through tailored, personal, and relevant …
How To Implement A Restaurant Vaccine Passport Plan
While many are eager to put the pandemic in the past, cases have begun to spike once again increasing weekly to more than 150K in the United States alone this week. In response to that, some operations have instituted restaurant vaccine passports to allow for safer spaces for guests and staff alike. …
How To Open An Automat
The pandemic has rendered what’s old new again. While mask mandates are slowly lifting in the U.S., many prefer to wear masks and remain socially distant. That has led to an influx in off-premise orders, contactless technologies, and the return of the automat. Effectively a vending machine for table …
Restaurants and Social Movements: When Should You Speak Up?
Whether due to various controversies surrounding the pandemic, social justice issues, or something else, restaurants have become the frontlines of many social movements. In fact, restaurants and social movements have often gone hand-in-hand, from sit-in protests to Jim Crow laws, to the LGBT …